|Hannah Adams, NB online editor, RNIB|
Inspirational talk: How we…moved our magazine from print to online
For almost 100 years, RNIB’s flagship professional magazine, NB Online, has been a vital source of information for eye health and sight loss professionals and an influential forum to discuss the key issues that affect the sector.
Hannah Adams has been editing NB Online since March of this year and has so far covered news and features about various topics including dementia and eye care, care home nurses’ knowledge of glaucoma and technology aides. Before editing NB Online, Hannah worked in the not-for-profit sector for five years in marketing and PR roles.
|Mel Barry, head of marketing and communications, Keech Hospice Care|
Inspirational talk: How we…produced an award-winning annual review
Mel Barry has worked in the charity sector for over 15 years covering health, homelessness and disability issues. Previously she led the national awareness campaigns for The Motor Neurone Disease Association and managed the charity’s press office. Currently Mel is head of marketing and communications for Keech Hospice Care.
This year the communications team was shortlisted for the Third Sector Communications Team of the Year. She loves coming up with creative ideas and finding new and compelling ways to present information. Mel will soon be leaving Keech Hospice Care to set up her own agency, Jumping Water Communications, where she will specialise in helping charities to raise awareness of their work, generate powerful and compelling content and of course come up with lots and lots of creative ideas!
|Toby Blume, co-founder, Social Engine|
Inspirational talk: How the big organisations use science to gain money and attention – and how you can too
Toby Blume is the co-founder of Social Engine, a behaviour change agency supporting social purpose organisations. With over 20 years’ experience of working in the voluntary sector and local government, Toby has worked with organisations large and small to help improve their impact, grow their income and increase their audience engagement.
A social innovator, he has led work to increase the use of behavioural insights within the not-for-profit sector, winning awards for programme design and research impact during this last year.
He ran two national charities – Groundswell UK and Urban Forum – for over 15 years and brings this hands on experience to a comprehensive understanding of what charities need to thrive in uncertain times.
|Lucy Buck, founder and CEO, Child’s i Foundation|
Workshop: How we…succeeded in communicating a difficult message
Lucy Buck is the chief executive officer and founder of Child’s i Foundation. After graduation Lucy worked at MTV and later with Endemol and other well-known TV production companies, before taking a break from her career to volunteer in an institution for babies in Uganda. After seeing first-hand the damaging effects institutions had on young children, Lucy decided to quit her TV career and use her skills to prove that is was possible to find families for children placed in orphanages, setting up Child’s i Foundation.
Since 2009, Lucy has raised over £2 million to fund ground breaking work in Uganda. Lucy is working in partnership with thought leaders from various fields aiming to change hearts and minds to bring an end to institutional care of children.
Jennifer is a copywriter, editor, journalist, editorial project manager and trainer working only with not-for-profit organisations.She has worked with more than 50 of the biggest charities and public sector organisations in the UK and worldwide to project manage, write and edit publications including websites, annual reviews, magazines and brochures. Her clients include WWF, Anthony Nolan, ActionAid and The British Lung Foundation.She has helped to organise the Charity Writing and Publications Training Day – this year expanded to the Charity Writing and Communications Training Days – for the past five years, and this year will be leading several of the editorial workshops.
|Cath Drake, communications consultant|
Workshop: Create compelling case studies
Cath is an award-winning communications professional with 20 plus years’ experience in-house and as a freelance consultant both in the UK and Australia. Passionate about telling the stories at the heart of organisations, Cath has worked across charity, government and corporate clients and employers. She specialises in digital storytelling and advises charities on best practice in collecting and managing case studies, images and audio-visual material effectively. This includes developing powerful material, databases, processes and policies.
Cath has also produced and managed media, PR and marketing projects, and led high profile integrated campaigns. She’s a trainer/coach in developing case study material, including working with vulnerable beneficiaries, developing creativity, writing effectively and undertaking media interviews. Cath is also an award-winning poet.
|Lucy Gower, Founder and Director, LucidityKeynote speaker|
Lucy Gower is founder and director at Lucidity. She is an accomplished trainer, coach and consultant specialising in innovation. Lucy led the first innovation team at the NSPCC and it was here that she realised that innovation requires a clear purpose, good ideas and most importantly the right people working together.
Lucy has worked with over 50 organisations including Amnesty International, Cystic Fibrosis Trust, Nesta, The Children’s Society and Greenpeace to help their teams think more clearly and work together to get better results.
She is author of the best-selling book “The Innovation Workout” a blogger and conference speaker and often seen on Twitter@lucyinnovation
|Jude Habib, founder and creative director, sounddelivery|
Workshop: Harness the power of storytelling
Jude is the founder and creative director of sounddelivery, which helps non-profit organisations and other socially-minded enterprises embrace the changing media landscape and find new ways of telling their stories. Her wide experience in the broadcast media combined with her commitment to social change has shaped her determination to transform the experience that many charities have in trying to tell their stories. She is passionate about telling stories from the frontline and giving a voice to people we don’t hear. With more than 12 years’ experience working at the BBC as a reporter, producer and project manager of social action campaigns delivered through TV, radio, online and mobile phones, Jude’s work has always focused on human interest stories.
|Matt Haworth, co-founder, Reason Digital|
Workshop: Secrets of great e.comms, Website tips and tricks, Maximise social media
Matt Haworth is co-founder of digital communications agency Reason Digital, an award-winning social enterprise that scales the impact of charities using technology. He firmly believes in the power of the web to change the world for the better. Matt has spent his career in the public and third sector working towards that end in a variety of creative, technical and communication roles. His experience spans projects and training for the BBC, The Fundraising Standards Board, Save The Children, Christian Aid, WWF and dozens of national and regional charities.
|Gaby Jeffs – producer, director, Magneto Films|
Workshop: Create great films – no matter what your budget
Gaby began her career in popular factual television working as a director on programmes from the access strand on Channel 4’s the Big Breakfast to BBC2’s Community Programmes Unit. She specialised in working with members of the public to make personal and compelling stories.
Since forming Magneto Films with Jeremy in 2008, she produces films for the charity sector and health organisations. She specialises in working with a case study approach, helping delivering clients’ messages naturally. She has won a number of awards for her work.
|Jeremy Jeffs, director, producer and camera, Magneto Films|
Workshop: Create great films – no matter what your budget
Jeremy has made more than 30 documentaries for BBC, C4, National Geographic and PBS. Credits include the award winning Story of India (BBC2), https://vimeo.com/70024558 Unreported World (C4), and Bill Bryson’s Notes from A Dirty Island, and Panorama (BBC1): The Great British Story (BBC2) with Michael Wood.
Magneto Films produces award-winning films for the charity sector and health organisations.
|Avis Johns, director, Social Engine|
Workshop: Make more impact with your brand
In her 25-year career, Avis has worked across voluntary, public and commercial sectors on projects to increase consumer engagement, brand impact and strategic effectiveness.
With experience in some of the largest – and the smallest – charities she has led teams to improve impact through campaigns, partnerships and re-positioning of the whole organisation.
After 15 years in-house at charities such as NSPCC, NCH, YoungMinds, Drinkaware and Livability she set up her own agency providing consultancy support in recognition that sometimes some outside expertise is exactly what’s needed to support an organisation and its staff through change. Recent clients include SafeLives, NUS and Queen Elizabeth Foundation for Disabled People as well as a project for Alcohol Concern, DH and DfE.
|Matt Kurton, freelance copywriter|
Workshop: Create great online content
Matt Kurton is a freelance copywriter, journalist, magazine editor and copywriting trainer. He’s been writing web copy since the days when you could get to the top of a Google search by writing the same keyword a lot of times. More recently, he’s used slightly more sophisticated techniques to write websites for charities including Teenage Cancer Trust and World Animal Protection, as well as contributing to theguardian.com. He edits supporter magazines for Mind and Oxfam, and writes for charity clients including Amnesty International and CLIC Sargent. He works in a shed in Hampshire, where he consistently fails to spend less time looking at what’s happening online.
Alec Leggat, associate director, Red Pencil
Workshop: Make the most of photography
Alec is associate director with Red Pencil. He has degrees in photography and communications and over 30 years’ experience in the arts and voluntary sectors. Alec combines his photography with a fundraising career that has seen him raise millions of pounds for human rights, humanitarian training, community development and refugee charities.
As a photographer, Alec has worked with a number of charities and NGOs to help tell their stories in creative and compelling ways. He taught photography for many years, ran gallery education programmes and organised exhibitions and conferences. He also writes on communications and photography.
Gemma Pettman, PR specialist
Workshop: Get your cause the media coverage it deserves
Gemma began her career in local radio before swapping reading the news for helping to create it in a busy police press office. It was when she later accepted a PR and fundraising role within a charity that she felt she was achieving something worthwhile.
For over a decade Gemma has worked with small/medium sized charities from city farms to museums, children’s charities to heritage projects, helping them raise their profile and in turn increase income. Gemma particularly enjoys working with charities that are either starting from scratch or need help to reinvigorate their PR and communications.
|Natasha Roe, founding director, Red Pencil|
Workshop: Put together a brilliant communications strategy
Natasha founded Red Pencil, an independent communications, marketing and fundraising consultancy for charities and social businesses – organisations where values drive decision-making and which have the best stories to tell.
She is a published author and writer, and holds an MSc in Charity Marketing and Fundraising (Distinction) from Cass Business School and the Institute of Fundraising’s Diploma of Fundraising Management.
Madeleine Sugden, content specialist
Workshop: Build the best content strategy
Madeleine Sugden is a content specialist with over 15 years of experience in digital and charity communications. As a trainer, writer and strategist, she works with organisations of all sizes to improve their skills, processes and output. She helps charities to build storytelling and persuasiveness into their digital content to improve user experience and maximise impact.
|Richard Sved, director, 3rd Sector Mission Control|
Inspirational talk: How to…be brilliant at blogging
Richard Sved is the founding director of 3rd Sector Mission Control and is an NCVO sustainable funding consultant. He has worked and volunteered in the charity sector for 25 years, and has led the fundraising function for five national charities, including National Literacy Trust and Epilepsy Society. Richard advises charities on fundraising, communications, strategy and governance. When not doing that, and when not being a trustee at Child’s i Foundation, going to parkrun, or playing the cornet, he blogs regularly about the charity sector, and fundraising in particular, often from a slightly leftfield perspective.
|Fran Swaine, head of digital, Platypus Digital|
Workshop: Write effective emails and e.newletters
Fran Swaine is the head of digital at Platypus Digital, a digital marketing agency that works with charities, not-for-profits and social enterprises. She spent her formative years working with big-name brands and top-end media agencies in the private sector. Now her passion lies with enabling charities and not-for-profits to better connect and communicate with their supporters through digital marketing. Fran has worked with many charities including Relate, Mencap, RNIB, Dogs Trust, and The Children’s Society. She has been delivering digital training for nearly 10 years and loves to create a fun and inspirational learning environment that empowers people to turn learning into actions.