Writing for Impact - Online course

Duration: 1 day course with break and lunch time (10.00-15.30)

Book (Digital copy) included: Speed Read: Storytelling for Impact

About

Discover how to write openly and honestly about the good work that you do.  Engage the attention of those who might want to support you.  Demonstrate the benefits of your work to those who don’t know.  Give more people clear, simple actions they can take to become involved.  And practice all these writing skills in a safe and supportive environment.

Who should attend?

Anyone who has to write work-related content for others on websites, newsletters or social media as well as specialised content for donors, funders or service users.

Outcomes

By the end of the course, you will be able to:

• Take a step-by-step approach to writing content
• Set clear objectives for the impact you want to create
• Create powerful messages which motivate others to act
• Frame the benefits of your offering for your readers
• Lead your readers to the actions they should take
• And build your confidence through practice.

What will it cover?

• How should you go about writing content at work?
• What is the impact you want your content to create?
• How do you engage and focus your readers’ attention?
• How do you demonstrate the benefits of what you are offering?
• And how do you address discerning, sceptical or critical readers?

Trainer: Paul Brollo

Delegate testimonial

“The course was so interesting, and I learned so many new techniques in the interactive session. I would highly recommend the course and Paul is a fantastic teacher!” – Samantha Wakefield, Marketing Executive, Woking & Sam Bear Hospice.

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