Increasing Corporate Support and Sponsorship - Online course

One day online course

Duration: 1 day course with morning and afternoon break and lunch time (time- 10.00-16.00).

Digital book (pdf) included: Corporate Fundraising and Partnerships

About

Good corporate support isn’t about simply asking and trying to convince a company that you are a good cause. The best corporate-charity partnerships – and the ones that pay off – are all about building relationships and developing something that is mutually beneficial for both parties. On this course you’ll find out how to do this effectively.  You’ll also come away knowing more about the types of support that companies may be able to give – more than just the obvious ones too! This practical short course will help you achieve more from corporates in terms of both support and sponsorship.

Who should attend?

Fundraisers with some experience of fundraising from companies and seeking sponsorship will gain most from this course. It is also ideal of any fundraiser or manager looking to increasing their work with corporates or understand more about this area of support for their organisation.

Outcomes

By the end of the course, participants will be able to:

• Understand the current environment around this area of fundraising
• Know what corporates are looking for to be able to establish a successful relationship
• Understand what a charity has that may be attractive to a corporate and will help build a mutually beneficial partnership
• Identify the ways that corporates can support a charity
• Understand what’s important to a corporate in a successful charity partnership
• Distinguish between different types of corporate support and sponsorship
• Successfully approach a corporate for support or sponsorship
• Understanding negotiating positions
• Understand what to include in a successful pitch or proposal
• Demonstrate how the company will benefit and show this in your approach

What will it cover?

• The types of support companies can give
• What companies may find attractive about your organisation
• Building mutually beneficial packages
• The scope and range of projects likely to attract sponsorship
• Guidelines for creating budgets for sponsorship proposals
• Developing your case for support
• Approaching potential supporters
• Packaging up opportunities so they are attractive to a corporate
• Discover that you need.
• Building strong relationships that stand the test of time, and benefit both the corporate and your organisation in the long term.

What people said about this course

“The training was really excellent – some of the best I have ever had. Incredibly useful, thank you.”

Maria Cleminson, UK Youth

Trainer: Gill Jolly, DSC Associate

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