Companies, Fundraising

Corporate Fundraising and Partnerships

Your fundraising among large companies and philanthropists can only benefit from this well-established expert guide on the subject.

*The new edition is now available to pre-order. Please note that the books will be dispatched week commencing 6 November 2017.

In association with Hartsook Centre for Sustainable Philanthropy.

With corporate partnerships now more high profile than ever before, the number of charity and corporate players entering the fold is on the increase.  To achieve a successful partnership, you will need to understand how to develop solid strategies and follow best practice.

This guide will illustrate how to pitch, negotiate and build relationships, with the ultimate aim of bettering your charity financially. This fifth edition combines chapter contributions and case studies from leading experts in both not-for-profit and corporate sectors.

Who should buy this book?

The diverse range of topics covered in this book provides a solid background for anyone involved in corporate fundraising – whether newly appointed or a senior member of fundraising staff.

What does it cover?

This edition has been fully revised and updated with contributions and case studies from practising experts.

  • The role of corporate-charity partnerships in context
  • Due diligence and risk management
  • The process of pitching partnerships, from negotiation to deals
  • Practical information concerning legalities and regulations

Chapters include:

  • Corporate partnership strategy
  • Targeting new partners
  • Corporate volunteering: beyond wall painting
  • Pitching
  • Negotiating
  • Managing the corporate account
  • Practical case studies

With contributions from: Rei Kanemura and Cian Murphy (nfp Synergy), Rachel Billsberry-Grass (Director/Consultant, Causeworks) , Paul Glazier (Head of Corporate New Business at Macmillan Cancer Support) and many more!

On previous edition:

‘Providing a powerful insight into the emerging trends in corporate giving, this book is not only for those making a tentative first step in this area but also for those who have significant experience. All corporate fundraising teams should read, discuss and act on the contents.’ 

Sandra Osborne, Group Director External Affairs, Sense

About the author

Valerie Morton

Valerie is a lifelong fundraiser, in both her professional and personal life. She has held senior management roles in charities including Help the Aged, NSPCC and RNIB and is also a trustee of Central YMCA She is also a non-executive director in the NHS.

Valerie’s passion for corporate fundraising was ignited at the NSPCC. Now a fundraising and management consultant her work includes advising and supporting charities and companies on how to maximise the benefit of partnerships and in developing and running training courses to instill best practice. She is a fellow of the Institute of Fundraising.

Valerie is editor of Corporate Fundraising and Partnerships, now in its fifth edition.

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Price £30.00

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