F words and B words: what was missing last year?

Fundraising has taken such a battering recently that it is easy to forget why we do it. The solution, says jay kennedy, is to focus on the ‘B’ word

Fundraising has taken such a battering recently that it is easy to forget why we do it. The solution, says Jay Kennedy, Director of Policy and Research at DSC, is to focus on the ‘B’ word.

First published in Civil Society’s Fundraising Magazine, January 2017.