Tips for marketing your charity from charity professionals

If you’re responsible for marketing your charity, chances are you’re juggling multiple priorities at once! We know it’s a lot of pressure and responsibility, that’s why we’re looking forward to welcoming charity professionals this Thursday (11 June) to the Ultimate Guide to Marketing Your Charity 2026 online conference.

Designed for both experienced marketers and those who find marketing has become part of their wider role, the conference is packed with practical, actionable advice that can help charities achieve more, even with limited time and resources.

To give you a taste of what’s in store, we’ve highlighted two brilliant tips from speakers who will be sharing their expertise at the event.

Stop competing with yourself

When charities want supporters to donate, volunteer, sign up for newsletters, read campaign updates and follow social media channels, it’s understandable that they want to promote everything at once.

But according to Colin Grist, Co-founder and Creative Director at Few and Far, that can often be the very thing holding websites back.

Colin regularly sees charity websites filled with competing messages and calls to action. While each one may be important, presenting them all equally can overwhelm visitors and reduce the likelihood that they’ll take any action at all.

His advice is refreshingly simple: decide on the one thing you most want someone to do when they arrive on a page and make that action impossible to miss.

It can feel uncomfortable to give one priority more prominence than the others, but in practice, a clear and focused page often performs far better than one asking supporters to do ten different things at once.

The good news? You don’t need a costly website redesign to test this approach. Start by looking at your homepage and counting how many things are competing for attention. The answer may reveal an easy opportunity for improvement.

Diversify your digital engagement

With new social platforms, changing algorithms and emerging digital trends appearing almost weekly, it’s easy to feel pressure to be active everywhere.

Jade Staiano, Head of Marketing and Digital at Media Trust, believes charities should resist that temptation.

Instead, she encourages organisations to start with a simple question: are you using the right platform, with the right message, for the right audience?

Rather than chasing every new channel, successful charities focus on understanding where their supporters already spend time and what type of content resonates with them.

Diversification doesn’t necessarily mean creating more work. A single strong story can often be adapted into multiple formats, from a short video and LinkedIn post to an email feature or community discussion.

Most importantly, Jade recommends keeping experimentation manageable. Test one new channel or format, measure the results and build on what works.

For charities with limited resources, that’s often a far more sustainable route to growth than trying to be active everywhere at once.

Gather practical tips and tools

These two sessions are just a small part of a programme designed to help charities navigate today’s rapidly changing marketing landscape.

Attendees will also hear from experts on:

• Using AI to strengthen marketing while staying ethical and human
• The future of social media and how charities can adapt
• Storytelling that builds trust and inspires action
• Email marketing and personalisation
• AI-powered search and visibility
• Creating effective short-form video content
• New soft opt-in rules and what they mean for charities
• Building a marketing strategy for the year ahead

The day opens with a keynote from Becky Brynolf, Head of Digital Engagement at RNIB, exploring how charities can be bold, visible and values-led in an increasingly polarised online world.

What previous delegates said

Last year’s attendees praised the conference for its practical focus and expert speakers.

As Rebekah Wilson from The Wish Centre put it:

“The conference was jam-packed with interesting speakers and useful, practical information and suggestions. A day very well spent!”

Another delegate from The Cameron Fund described it as:

“Enormously helpful in this time of change on social media when there are so many options that it can be difficult to know where best to focus efforts.”

Join us

Whether marketing is your full-time role or one of many responsibilities you carry within your organisation, the Ultimate Guide to Marketing Your Charity 2026 offers practical guidance, fresh ideas and expert insight that you can put into action straight away.

If you’re looking for clarity, inspiration and realistic solutions to today’s marketing challenges, we’d love you to join us.

Register here today.