Legacies and in-memory gifts are a crucial source of income for charities. As well as a fulfilling giving experience for pledgers. For fundraisers doing the asking can also be highly rewarding, but you need to have the skills and know-how to hone your approach.
Co-Editor, Claire Routley, talks about her book Legacy and In-Memory Fundraising.
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This guide explains techniques and strategies and includes also how to identify target donors, legal considerations, ethic, timing and events management. Whether you are new to the world of legacy fundraising or an experienced practitioner, this book will provide you with vital guidance on getting your fundraising right.
The book covers essential information on how to manage legacy income. It’s also packed with case studies and has been updated to take account of recent developments in:
- Legacy data analysis
- Digital communications and media
- New in-memory giving strategies
- Legacy administration systems
Legacy and In-Memory Fundraising will be helpful for senior charity staff, chief executives and trustees considering a legacies strategy.