Fundraising with Digital Marketing - Online course

One day online course

Online courses take place via Zoom and include a one hour lunch break as well as brief refreshment breaks.

Duration: 1 day course with break and lunch time (10.00-16.00).

About

The advancement of digital media has revolutionised the way charities can build relationships with donors and supporters.  With recent case studies and lots of practical tips, this course will help you better understand the media available and how to adapt your messages to maximise the returns from each channel.

Who should attend?

Anyone responsible for developing donors and seeking to develop their practical digital marketing expertise and knowledge.

Outcomes

By the end of the course, participants will be able to:

• Understand the key digital marketing media opportunities for building loyal donors.
• Develop a digital content marketing strategy to ensure you are delivering messages relevant to your key audiences through the right channels at the right time.
• Understand some of the key analytics tools to help you assess your digital media performance.

What will it cover?

• Developing a strategic approach to deliver effective digital marketing campaigns.
• The basics of the key tools: search engines, social media, websites and email.
• Deploying the right approach at each stage of the RACE (reach, act, convert, engage) supporter journey.
• Developing effective content that can be optimised for each channel and journey stage.
• Making the most of web and social media analytics to keep track of performance.

Trainer: Nick Day, DSC Associate

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