Marketing & communications

What is digital transformation?

...and why should charities be aware of it?

We used to have Blockbuster video – then Netflix happened. AirBnB is now the world’s largest provider of rooms without owning a single hotel. Why is it that large, successful organisations are repeatedly being disrupted – and even destroyed – by a torrent of new websites and apps?

The reason is a “digital transformation” of our society

This digital transformation is largely due to the population adopting smartphones, social media and super-fast broadband. It’s a societal shift, and unless organisations react to that shift then they will find themselves out of sync with their customers, service users and supporters.

Many charities are waking up to the significance of this change for them as they find themselves in a world where some the biggest fundraising campaigns in history are sparked off by individuals on social media, where support is being provided at huge scale and little cost online by individuals or even artificial intelligence, and where a teenager with an app can make as much impact as a 200 year old national organisation.

Rising to this challenge takes more than having a half decent website, or even a digital strategy

It’s challenging the way organisations think about providing their services, capturing support, and even how they’re structured.

At this year’s Charityfair (which is less than a week away now) Jo Wolfe: Assistant Director for Digital at Breast Cancer Care and co-creator of the Third Sector Digital Maturity Matrix – the leading way charities assess their progress against digital transformation in the UK – will be joined by Matt Haworth, co-founder of the UK’s digital innovation agency for charities: Reason Digital.

They will be leading two sessions to get to the bottom of what these changes mean for your charity.

Digital Transformation for Charities will explain how charities are rising to that challenge in a way that’s clear and accessible to those without a technical background.

The Future of Charity Digital is for you want to know what technologies are shaping the next wave of digital changes – from artificial intelligence, to virtual reality, to chat bots – and how charities are using these today.

Find out more information about digital transformation at this year’s Charityfair