Fundraising

The Fundraising Series

The economy, political landscape and the ways people exchange information and communicate with each other all impact on the way in which charities ask for, and raise money. That is what makes fundraising such a challenging and dynamic profession.

These titles are written and used by academics and practitioners alike. Each title explores a fundraising activity within its historical, ethical and theoretical context and relates to current fundraising practice. The series is being revised in association with the Centre for Philanthropy at the University of Kent and is led by Dr Claire Routley and Dr Beth Breeze. The Fundraising Series is also supported by The Chartered Institute of Fundraising as a member benefit.

Community Fundraising

To help you to develop the right skills and know-how to hone your approach, this guide brings together some of the charity sector’s top community fundraisers to share their expertise and practical advice. This second edition explores everything that you need to know. Packed with case studies, it covers strategy, planning and the key activities that make up community fundraising, from cash collections to small-scale and mass participation events.

Corporate Fundraising and Partnerships

With charity–corporate partnerships now more high profile than ever, the number of charity and corporate players working fruitfully together is on the increase.

Fundraising Strategy

The way you approach fundraising can make all the difference to your charity’s success and its ultimate survival. This book will help you approach fundraising strategy with confidence.

Legacy and In-memory Fundraising

This leading guide brings together the biggest thinkers and most experienced fundraisers from the charity sector worldwide to offer you sound practical advice to getting your bequests right.

 

Older titles which are in the process of being updated include:

Capital Campaigns

This down-to-earth guide will help you raise funds for capital works: buildings, repairs, land acquisitions. They don’t sound very inspiring, but capital projects are often future-proof profitable assets that benefit you in the longer-term.

Major Donor Fundraising

The print version is temporarily out of stock. Digital version still available. New edition in preparation. Many charities take their biggest benefactors for granted, but that’s risky strategy you can’t afford to rely on. This easy-to-read guide should turn your approach to your most valued givers on its head.

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