These titles are written and used by academics and practitioners alike. Each title explores a fundraising activity within its historical, ethical and theoretical context and relates to current fundraising practice. The series is gradually being revised in association with The Philanthropy Centre and led by Adrian Sargeant and Dr Claire Routley.
This down-to-earth guide will help you raise funds for capital works: buildings, repairs, land acquisitions. They don’t sound very inspiring, but capital projects are often future-proof profitable assets that benefit you in the longer-term.
To help you to develop the right skills and know-how to hone your approach, this guide brings together some of the charity sector’s top community fundraisers to share their expertise and practical advice. This second edition explores everything that you need to know. Packed with case studies, it covers strategy, planning and the key activities that make up community fundraising, from cash collections to small-scale and mass participation events.
With charity–corporate partnerships now more high profile than ever, the number of charity and corporate players working fruitfully together is on the increase.
This leading guide brings together the biggest thinkers and most experienced fundraisers from the charity sector worldwide to offer you sound practical advice to getting your bequests right.
The print version is temporarily out of stock. Digital version still available. New edition in preparation. Many charities take their biggest benefactors for granted, but that’s risky strategy you can’t afford to rely on. This easy-to-read guide should turn your approach to your most valued givers on its head.
To earn the donations and sponsorship that keep your organisation going, you need to think about the face your organisation presents to the world. That means revisiting the brand you have developed, the marketing messages you put out, your charity’s media presence and the public actions you take.
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