These titles are written and used by academics and practitioners alike. Each title explores a fundraising activity within its historical, ethical and theoretical context and relates to current fundraising practice.
This down-to-earth guide will help you raise funds for capital works: buildings, repairs, land acquisitions. They don’t sound very inspiring, but capital projects are often future-proof profitable assets that benefit you in the longer-term.
You’ll be guided through the reasons companies give and how to exploit their motivations; through to practical ways to ask for money, strategies for building the right relationships, and the legalities you need to be aware of.
* Please note that this publication is currently sold out and waiting for reprint.
Getting supporters to leave donations in their Will is one of the most sensitive but also the most profitable ways to fundraise. This leading guide brings together the biggest thinkers and most experienced fundraisers from the charity sector worldwide to offer you sound practical advice to getting your bequests right.
Many charities take their biggest benefactors for granted, but that’s risky strategy you can’t afford to rely on. This easy-to-read guide should turn your approach to your most valued givers on its head.
To earn the donations and sponsorship that keep your organisation going, you need to think about the face your organisation presents to the world. That means revisiting the brand you have developed, the marketing messages you put out, your charity’s media presence and the public actions you take.
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