These titles are written and used by academics and practitioners alike. Each title explores a fundraising activity within its historical, ethical and theoretical context and relates to current fundraising practice. The series is being revised in association with the Centre for Philanthropy at the University of Kent and is led by Dr Claire Routley and Dr Beth Breeze. The Fundraising Series is also supported by The Chartered Institute of Fundraising as a member benefit. We are indebted to Professor Adrian Sargeant for his early enthusiasm for and mentoring of the series.
To help you to develop the right skills and know-how to hone your approach, this guide brings together some of the charity sector’s top community fundraisers to share their expertise and practical advice. This second edition explores everything that you need to know. Packed with case studies, it covers strategy, planning and the key activities that make up community fundraising, from cash collections to small-scale and mass participation events.
With charity–corporate partnerships now more high profile than ever, the number of charity and corporate players working fruitfully together is on the increase.
The way you approach fundraising can make all the difference to your charity’s success and its ultimate survival. This book will help you approach fundraising strategy with confidence.
This leading guide brings together the biggest thinkers and most experienced fundraisers from the charity sector worldwide to offer you sound practical advice to getting your bequests right.
Older titles which are in the process of being updated include:
This down-to-earth guide will help you raise funds for capital works: buildings, repairs, land acquisitions. They don’t sound very inspiring, but capital projects are often future-proof profitable assets that benefit you in the longer-term.
The print version is out of stock. Digital version still available but is not in this offer. New edition in preparation. Many charities take their biggest benefactors for granted, but that’s risky strategy you can’t afford to rely on. This easy-to-read guide should turn your approach to your most valued givers on its head.
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