Fundraising, Strategy and planning

Grants Fundraising

Growing your income from grant-makers is a recipe for charity fundraising success.

Grants Fundraising book cover
In association with the Centre for Philanthropy at the University of Kent and with the Chartered Institute of Fundraising

Grants fundraising is a significant and highly-competitive income source for charities, contributing over £3 billion of income from UK trusts and foundations alone.

This guide shows you how to maximise the value of grants fundraising for your charity. By adopting a holistic view of fundraising, it takes into account all of the elements of the grant-seeking process rather than over-focusing on the proposal-writing stage. Whether you’re new to the role or not, this title is essential reading for all grants fundraisers.

What does it cover?

  • Grants fundraising in context
  • Finding and understanding your funders
  • Understanding your funders
  • Planning your approach
  • Building the relationship with grant-makers
  • Developing your proposal and submitting the ask
  • Establishing good stewardship
  • Troubleshooting potential problems

Who is this book for?

All fundraising professionals.

‘This book must have been a labour of love – a comprehensive view of grants fundraising based on solid research and the experience of a successful trust fundraiser. It’s all here: the how to, the why and the real-life examples. If you need a friendly guide to grants fundraising, this is the book for you.’

Alex Blake, Director, KEDA Consulting


‘In this definitive guide, Neela Jane shares her recipe for successful grant-seeking. It is based upon a non-judgmental and sincere understanding of the donors, mastery of the research skills and careful consideration of how you will reach your donors.’

Bill Bruty FCIoF, Director, Fundraising Training Ltd [from the foreword]


Grants Fundraising is a treasure trove of fundraising riches, written in an approachable and engaging style. It is essential for anyone who is looking to establish a modern and profitable grants fundraising programme.


Neela Jane shows how grants fundraising has changed over the years, with relationships now centre stage. She debunks the myths of this much misunderstood discipline and shares case studies – addressing both success and failure – which provide a fascinating insight into real-world fundraising. The generosity of Neela Jane and her contributors will help others looking to follow them on the path to success.’

Caroline Danks, LarkOwl


‘This guide captures the essence of successful grants fundraising and is so well written the practical and well-informed advice jumps off the page. I also love the thoughtful analogies, examples and case studies that add depth to the information. If fundraisers follow Neela Jane’s wise suggestions, they will succeed.’

Amanda Delew, Director, Solid Management and Consultancy Services


‘Great content, amazing tips, fabulous insights… What a wonderful read! This book will certainly be an asset to anyone looking to secure grants funding and increase income for their organisation. In an increasingly competitive world of seeking support from grant-making trusts and foundations, fundraisers need to hone their skills and knowledge – this book will help you to do this.’

Gill Jolly, Director, Achieve Consultants Ltd


‘This is a fantastic how-to guide on fundraising from foundations and other funders, taking the reader step-by-step through a thorough process that will maximise your chances of successful grant fundraising. Neela Jane clearly knows her stuff and has tons of practical suggestions for developing those all-important relationships with your current and potential funders.’

Carol Mack, Chief Executive, Association of Charitable Foundations


‘A great guide to fundraising from grant-makers. Engaging and practical, this book provides a brilliant grounding in the art of relationship-based fundraising. A highly recommended read for any trust fundraiser!’

Geraldine Payne, Head of Philanthropy, Resurgo Trust


‘This gem of a book is a must-have for grant-seekers of all levels of expertise. Covering the basics for those new to the world of grants fundraising, it also contains a whole host of tips and advice for even the most experienced fundraisers.’

Natalie Prosser, Grove Cottage (Bishop’s Stortford Mencap)


‘Neela Jane provides a complete 360-degree view of grants fundraising. With fresh and welcome perspectives on what grant-makers as well as grant-seekers want, the author calls out complaints that success is more about luck than judgement or that any efforts are dogged by power imbalances.


The book abounds with useful guidance and tools, including templates for the planning process, links to further resources and, crucially, advice on key issues such as data protection compliance. I strongly recommend it to all fundraisers aiming at a strong and more sustainable fundraising base for their organisation.’

Cathy Pharoah, Visiting Professor of Charity Funding, Bayes Business School, City, University of London


‘Neela Jane’s book outlines all the necessary steps to conceive, plan and execute a successful grants fundraising programme. Clear and pragmatic principles are backed up by case studies and examples, putting the theory into real-life context. This is an essential read for those relatively new to building relationships with trusts and foundations and those that manage grants fundraising in their organisation. It is also useful to trustees, so they might better grasp the conditions under which fundraisers operate.’

Stuart Sherriff, CEO, Gryphon Research Ltd


‘Full of practical tips and colourful examples, this guide draws on the experience of many successful fundraisers alongside with Neela Jane’s own expertise. It is as helpful a reminder on best practice for a seasoned fundraiser as it is a step-by-step manual for someone setting out to raise money from grants for the first time.’

Beth Upton, CEO, Money Tree Fundraising


‘I loved this book! Neela Jane has written a practical guide full of helpful tips, tools and examples to help you build relationships with trusts and foundations and to succeed in the complex world of fundraising. Whether you’re just starting out or you’ve got some fundraising experience and want to keep improving, this book is full of ideas that will help.’

Rob Woods, Author and Fundraising Trainer

About the author

Neela Jane Stansfield

Neela Jane StansfieldNeela Jane Stansfield is a major gifts fundraising specialist, with over 15 years of experience working with trusts, foundations and high net worth individuals. She has worked across the international development, health and education sectors, including UNICEF, Marie Curie, The Stroke Association and Chatteris Educational Foundation in Hong Kong.

Neela Jane was Chair of the Chartered Institute of Fundraising (CIoF)’s Trusts and Statutory Special Interest Group for six years and a board member and speaker at the CIoF National Convention. She holds a BSc in Psychology from the University of Nottingham and a diploma in fundraising from the CIoF, and has written about trusts fundraising for Third Sector magazine and The Guardian’s Voluntary Sector Network. She has also been a Trustee for an international children’s charity, Children in Crisis, and for the Anti-Trafficking and Labour Exploitation Unit (ATLEU).


Neela Jane shares some fundraising tips and talks about her new book, Grants Fundraising in DSC’s Podcast here.

Look inside

Have a look inside Grants Fundraising.

Find out more about the Fundraising Series here


The Fundraising Series is supported by The Chartered Institute of Fundraising (CIOF). If you are a CIOF member you are entitled to 15% off each individual purchase by applying the  discount code which can be retrieved by logging in to the member benefit  area of their website. This offer cannot be used concurrently with other bundle offers or bulk discounts that may be available.

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