Media, Marketing, Marketing & communications, Writing, Management & leadership, Leadership

Speed Read: Vision, Mission, Objectives

What are vision, mission and objectives? Not a trick question but as the distinctions are befuddling to many and are fundamental to understanding your organisation, you'll want to get them right.

This book will help you to understand the difference between these concepts, why each matters and how to develop them within your organisation.

It explains how vision, mission and strategic objectives link to and support each other. It also touches on how to engage people in developing them.

Who should buy this book?

This book will help anyone setting up or leading a charity who wants to ensure that their charity is really making a positive change in the world but who is struggling to get a clear sense of direction and a set of priorities to achieve that change. Ideal for charity CEOs, trustees and leadership teams.

What does it cover?

  • Do you need to have a vision?
  • Whose jobs is to develop, the mission, vision and strategic objectives?
  • What is a vision?
  • What is a mission?
  • What are strategic objectives?
  • How do you make them live for your organisation

‘This superb Speed Read can be read quickly and is easy to understand. It covers everything a charity needs to know to achieve a first-class vision, mission and set of objectives in no time at all. I will definitely be following the advice and discussing it with our board.’

Gerry Lejeune OBE DL, Chief Executive, Berkshire Community Foundation


‘This is a brilliant, pragmatic, and accessible guide for any leader who wants to point their organisation in the right direction. Reading it, I can imagine Debra sitting alongside me explaining how to set a realistic and inspiring vision, mission and strategic objectives and, crucially, how to deploy and embed them across my organisation. All new and experienced charity leaders should have this book easily at hand!’

Naomi Dickson, Chief Executive, Jewish Women’s Aid

Look inside

Have a look inside Vision, Mission, Objectives.

About the author

Debra Allcock Tyler

Debra Allcock Tyler is CEO of the Directory of Social Change and an experienced chair and trustee of many charities over her long career. Author of several books on management and leadership, she has many years’ experience of training and coaching boards, chief executives and top teams. She is a popular public speaker, has a regular monthly column in Third Sector magazine and has appeared on Radio 4’s The Moral Maze.


DSC Speed Reads

Information fast if you are short on time.

They are:

  • Accessible – practical guidance on a wide range of subjects
  • Condensed – experience and expertise in just 32 pages
  • Clearly signposted – Top Tips, Case Studies and Where Next ideas

For other titles in the series and for offers go to The Speed Read Series.

Buy the physical copy

Price £8.95

Buy as downloadable pdf - Pay by card only

What is pdf?
Price £7.95

Buy as downloadable epub - Pay by card only

What is epub?
Price £7.95

By placing this order you agree to DSC's terms and conditions:
Terms and conditions