Aiming to demystify storytelling, this book starts by looking at the power of stories and how they can be woven into communications. It breaks down the process and offers guidance on finding and writing stories, as well as working sensitively with storytellers. You’ll find tips on where to find people who want to share their stories. There are suggested questions to ask that will evoke interesting and emotive answers and ideas for turning these into stories with impact. The book will also help you work together effectively with storytellers to achieve your charity’s goals.
Who should buy this book?
Fundraisers, charity marketers and copywriters
What does it cover?
- Why collect and share stories?
- How to find stories
- Preparing for conversations with storytellers
- Key questions to ask storytellers
- Writing stories
- Looking after storytellers
‘Everything you need to tell inspiring stories and put the voices of your storytellers centre stage.’
Adeela Warley, CEO, CharityComms
About the author
Sarah Myers is a copywriter, editorial consultant and creative manager, with more than 20 years’ experience in the not-for-profit sector. Her previous roles include Senior Writer and Creative Services Manager at Macmillan Cancer Support and Managing Editor at a charity communications agency. Now freelance, she works with an extensive range of charities, social enterprises, professional bodies and specialist agencies.
Have a look inside Storytelling for Impact.
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