Speed Read: Media Relations

If you have never tried to promote the work of your organisation on TV, radio or in print media before, are wary of trying, or have tried and failed, this book is for you. With a bit of insider know-how, you can secure positive coverage for your organisation or deal competently with a crisis, even if you are inexperienced.

This book will show you, step by step, how to ‘sell’ your story, how the media works and who does what, and how to effectively manage your relationships with the media. So whether you want to know how to look good on TV, set up a photo opportunity, establish a mini media office or complain about the media, start reading.

Who should buy this book?

This short guide is for anyone who needs to raise awareness about their charity, whether a press or marketing officer, or a volunteer or chief executive. There’s something new here for everyone.

What does it cover?

Get the essentials in one quick and comprehensive guide.

• How the media really works – it’s more complex than you think.
• Crafting the perfect press release.
• Dealing with media interviews: for the press, for radio and TV.
• Preparing for a media crisis – and surviving one.

Look inside

Have a look inside Speed Read: Media Relations.

About the author

Moi Ali

Moi has worked as a communications consultant for over three decades and is a well-respected and widely-published author. She has written for a wide range of newspapers and magazines, from The Guardian to Nursing Times.

Moi’s publications for DSC include  Speed Read: Media Relations and Speed Read: Writing for Work.

‘Moi Ali gets the media. This concise guide helps organisations understand what makes journalists tick in record time. From sending out press releases to preparing for interviews, Speed Read: Media Relations is perfect for any charity hoping to get noticed.’

Gregory Hoare, TV Journalist, ITV News

 

‘A great guide – full of top tips and professional advice – to help charities and non-profits raise their profile in the media. Would highly recommend.’

Adrian Mahoney, former newspaper journalist and Secretary, Bo’ness Networking Group (Bo’net)

 

 

DSC Speed Reads

Information fast if you are short on time.

They are:

• Accessible – practical guidance on a wide range of subjects
• Condensed – experience and expertise in just around 32 pages
• Clearly signposted – Top Tips, Case Studies and Where Next ideas

For other titles in the series and for offers go to The Speed Read Series.

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